Vice President Marketing Media and Brand Management

Job Description

• Brand Strategy and Management:
  • Develop and oversee the execution of the company's overall brand strategy, ensuring alignment with business objectives. 
  • Maintain brand consistency across all communication channels, such as websites, social media, and print materials. 
  • Reposition the company brand, if necessary, based on market trends or company restructuring.
• Marketing and Communications Leadership:
  • Lead the marketing team and external partners to develop effective campaigns for property leasing, sales, and events. 
  • Create integrated marketing strategies that utilize traditional advertising, digital marketing, email campaigns, social media, and public relations. 
  • Oversee the design and development of marketing materials, including brochures, websites, digital content, and virtual tours.
• Media Relations:
  • Build and maintain relationships with media outlets to enhance brand visibility.
  • Work with PR teams to generate positive press coverage for new projects, acquisitions, or company milestones. 
  • Strategize on media partnerships and advertising opportunities that can help to boost the company’s presence.
• Lead Generation and Client Acquisition:
  • Develop lead-generation strategies for attracting tenants, buyers, and investors. 
  • Identify and target key markets for property leasing, sales, and other real estate transactions. 
  • Oversee market research and competitive analysis to stay informed of industry trends.
• Digital and Social Media Strategy:
  • Leverage online platforms (e.g., LinkedIn, Instagram, Twitter) to engage with potential tenants, investors, and the public. 
  • Ensure a strong online presence through SEO, content marketing, paid digital ads. 
  • Manage the company's social media profiles and oversee content creation.
• Collaboration with Sales and Leasing Teams:
  • Collaborate closely with sales, leasing, and development teams to ensure marketing strategies align with sales goals. 
  • Provide marketing support for new property developments, events, or leasing promotions.
• Market and Competitor Analysis: 
  • Regularly review market trends to identify potential opportunities and risks. Monitor competitor activities and develop strategies to differentiate the company’s brand in the marketplace. 
• Event Management and Client Engagement:
  • Plan and execute high-profile events such as property tours, leasing events, and investor meetings. 
  • Ensure a consistent and positive brand experience during all in-person and virtual events.
• Financial Oversight:
  • Manage the marketing budget effectively to maximize ROI on advertising, media placements, and other initiatives. 
  • Track key performance metrics, such as campaign effectiveness, lead generation, and brand health, and report results to senior leadership.
• Team Development:
  • Mentor and develop a multidisciplinary team, focusing on skills, performance, and talent management.
• Investor Relations:
  • Strategically focus on managing relationships with investors, analysts, and other stakeholders to foster trust, attract and retain investment, and ensure that stakeholders are well-informed to make sound decisions regarding their investments.

• Real Estate Knowledge: Experience in the commercial real estate market, understanding property types, leasing, and sales processes.
• Marketing Expertise: Proven ability in digital marketing, content creation, media buying, and brand management.
• Leadership: Strong leadership and team management skills to guide a diverse marketing team.
• Strategic Thinking: Ability to think long-term and develop strategies that drive brand value and business growth.
• Analytical Skills: Proficiency in data analysis, market research, and performance tracking tools.
• Communication: Exceptional verbal and written communication skills, particularly for negotiating with external agencies, vendors, and media outlets.

• A Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 10 years of leadership experience in marketing and communications.
• Extensive experience in marketing, ideally with a background in commercial real estate or related sectors (e.g., real estate, mixed-use development, property development, architecture, or construction).
• Proven track record in brand management, media relations, and digital marketing.

• Innovative: Ability to adapt to changing trends in marketing, technology, and the real estate industry.
• Detail-oriented: Focused on maintaining brand consistency and ensuring high-quality materials and campaigns.
• Collaborative: Able to work with multiple teams (sales, development, leasing) to achieve business objectives.
• Client-centric: Strong focus on understanding the needs of clients, whether they are tenants, investors, or partners.